According to iMedia Connections, marketers in the U.S. appear to be eyeing strategies that offer more measurable results.

While Microsoft’s Internet Explorer Web browser still has a strong hold on its leadership position in the traditional browser market, Apple’s Safari mobile browser has an even stronger grip on its top position in that market.

The current, at least our current, interest in the flog space has meant coverage on one of our other favorite sectors. Interestingly and perhaps not surprisingly, the future of the flogs will probably mirror that of the ringtone space. It begins…

The first thing your customer sees of your mailing is the subject line. It is what entices them to open or simply delete the email. The subject line can make or break the offer.

Britney Spears, rising from the ashes in her recent comeback to worldwide stardom, has signed an exclusive deal with Candies, the fashion teen brand, to appear in a new ad campaign.

Think Long Term Re: Promotions that Work in a Down Economy (December 2008) It’s actually quite cut and dried if you look at it. In the short term, marketers

Tips for optimizing and economizing those high-cost vehicle tours

Eric John, head of glbal marketing for Forum Nokia, talks about mobile phone sales and mobile marketing

Consumers shrug off self-consciousness to save money with coupons

Beat the recession without breaking the bank