Swine flu madness took hold of the U.S. last week as reports of the illness trickled from Mexico into the states.

According to a report released earlier this week by comScore, vertical ad networks are quickly emerging as an effective tool to reach a wider, more engaged audience.

The adware space has managed to implode gloriously. It lasted years longer than it might at other times because of the rather lengthy media recession following the internet bubble bursting

The Hershey Co. has unleashed a host of promotions around its sponsorship of the upcoming film, “Night at the Museum: Battle of the Smithsonian,” set to open in theaters May 22

Monday April 27 was UNFry Day at most KFC restaurants, as the quick-service chicken chain gave away samples of its latest attempt to tap into the healthy eating trend with a slate of menu items that are grilled, not fried

Some what out of necessity, the fake blogs have started to grow-up. While still a confusing mess, two types of players seem strongest – those attempting to buy on slightly more premium inventory, i.e. non-self service…

A few weeks ago we wrote about the distinction between an affiliate and an arbitrager. The rise of the flogs and the more recent rise of the review pages only helps illustrate that point. At its most essential, the affiliate…

After spending three years in retirement, Jeeves has returned to Ask.com, compelling the search engine to revert back to its original name, Ask Jeeves – in the U.K.

According to recent figures from comScore, MySpace retained its spot atop the list of online social networks in February, though its year-over-year growth was dwarfed by Facebook’s.

Global advertising spending is expected to be down this year according to three big ad buyers.