If you talk to some of the old school mobile subscription services marketers, and by old school, we really mean those who ran campaigns before the Facebook Flyers program, they would let you in…

A friend of ours, Joe Deal, founder of Best Nursing Degree and adrenaline junkie with almost 400 sky dives to his name, gave us a book to read not long ago. Its Harry Potter length with non-Harry…

Admittedly, we still don’t understand what the “1 Simple Rule” being touted by many flogvertisers actually is. Every time we see the line, “1 Rule to Weightloss: Obey” or its related iterations, all we think of is Andre the Giant…

In Part 1 of the World of Free, the emphasis was on doing what we like to do because we’re not as smart as you. Perhaps it’s because we never went to business school and are still trying to make up for it. Regardless, we find it…

According to recent figures posted by Hitwise, “craigslist” was the top overall search term for the four weeks ending May 16, 2009.

The fact that marketers have placed a bigger emphasis on ROI during the recession is nothing new, but new data published by PROMO magazine offers a unique peek into this trend.

A survey recently conducted by Information Solutions Group and sponsored by game developer PopCap Games reveals that 57 percent of AT&T mobile subscribers in North America have ever played a mobile game.

According to data from Nielsen Online, total ad impressions in April declined 11 percent from the previous month.

Leadpile, The World’s Largest Online Exclusive Lead Exchange announced today record results for the 1st Quarter 2009.

Adsimilis & Mulkeen Media entered into an agreement to combine the expertise, depth and reach of both companies into the Adsimilis Direct Network.