A study from Yahoo and Universal McCann (UM) looked at the new dynamics in the path to purchase so marketers can better utilize digital media to engage shoppers. “The Long and Winding Road: Gamesmanship of Shopping” found that the growing array of online tools available to consumers have made them…

A new study from Shop.org, comScore and Social Shopping Labs looked at how shoppers interact with retailers through social networks and found that retailers can use social media not only to build their brands, but to make money as well. The study also found that while a majority of consumers have…

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

First Crowd-Sourced Experiment Buffalo Trace’s Single Oak Project – “Quest for the Perfect Bourbon”

interclick, inc. (Nasdaq:ICLK) today announced that Michael Katz, Chief Executive Officer of the Company, will present at the 6th Annual Needham Internet
& Digital Media Conference on Tuesday, June 7, 2011, at 2:40 p.m. Eastern Time, at the New York Palace Hotel.

Latest Integration Provides Marketers With Transparent Site-by-Site Rich Media Metrics

The outside world seems to love to hate the performance marketing sector. Every time we find ourselves pontificating on this topic, though, we can’t help but think of a preacher trying to find a new way to discuss seemingly never changing story lines…

According to The Nielsen Company, more than 141 million unique viewers watched online videos in the U.S. in April, up 1.9 percent from March. AOL Media Network and The CollegeHumor Network were among the big winners.

A recent white paper from the e-tailing group shows that tablet devices are quite friendly for consumers looking to make online purchases. Tablet users not only make more online purchases via their devices than smartphone owners do – they’re more satisfied as well.

“Mobile” is a word that seems to affect lots of areas these days, not least of all email. Today’s picture paints a world that includes consumers using tablets and smartphones to access their email, but this doesn’t mean that desktop and webmail experiences are to be ignored. According to Return Path, an inbox…