-
Mobile Apps: Average CTR ‘Substantially’ Higher Among Males
A nifty infographic from inneractive, a mobile ad mediation provider, features a ridiculously long smartphone – along with a look at how usage of mobile apps differs between males and females. The infographic is titled: “Mobile Apps: The Battle of the Sexes.”
-
Shoppers Are Using Smartphones and Tablets for Back-to-School Shopping
Data from the National Retail Federation (NRF) and BIGresearch show that a significant number of shoppers are using smartphones and tablets to research products, redeem coupons, look up store information and make purchases for back-to-school items this year.
-
Ticket and Back-to-School-Related Sites Thrive in July
The latest set of data from comScore shows that consumers made their way to ticket and back-to-school-related websites in July. Individual winners included Ticketmaster, MovieTickets.com, Staples.com, Office Depot, OfficeMax and Zappos Sites. Google Sites remained the No. 1 overall Web property…
-
The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
-
The Mobile Deal Space
The web deal space has operated as a direct response machine. Buy ads, send them to an email sign-up, optimize email yield. It’s a push driven-driven model that depends on user scale in a given market to turn a single blast into thousands of…
-
Thinking about Brands and Leads… Again
The term brands is in and of itself a tricky word, as the definition of a brand is fairly ambiguous and broad. Companies large and small are brands, from Apple (can you believe Steve Jobs is stepping down as CEO?) to BeeBeverly Hills who became…
-
Clickbooth Hires Moss Networks to Produce Affiliate Awakening Event for Affiliate Summit East
Los Angeles, CA (August 18, 2011) – Clickbooth, (www.clickbooth.com) the world renowned performance-based online marketing company, ranked as Website Magazine’s #1 Affiliate Network, has selected Moss Networks to produce their…
-
Bing-Powered Search Continues to Gain Ground, Holds Lead in Success Rate
The latest numbers from Experian Hitwise are in, and it’s another batch of good news for Yahoo and Bing. As Bing-powered search gained market share in July, Google lost market share.
-
Sustaining In-Market Presence and Lead Gen/Registrations Were Main Mobile Advertising Campaign Goals in Q2 2011
Millennial Media recently released its S.M.A.R.T. quarterly report for Q2 2011 – its 50th mobile intelligence report. Included are projections for mobile advertising revenue by worldwide region, the top advertiser campaign goals and the top 10 global application categories.
-
6% of U.S. Mobile Audience Have Scanned a QR Code on Their Mobile Device
A recent report from comScore shows that 14 million Americans scanned QR codes on their mobile phones in June. The most likely places for this action were at home or at a store.
Author