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16% of Online Shoppers Always Look for a Coupon or Coupon Code
A recent poll conducted by Ipsos Public Affairs on behalf of Offers.com reveals that nearly half of U.S. adults plan to cut back on their holiday-shopping spending this year compared to last year. The poll also found that many adults aren’t taking advantage of online coupons to help with their…
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Hulu Ad Swap Drastically Improves Recall, Brand Favorability, Purchase Intent and Stated Relevancy
The Interactive Advertising Bureau (IAB) examined the effectiveness of Hulu Ad Swap, which enables users to instantly swap out of a video ad they’re watching for one that’s more relevant. The findings were very favorable.
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Global Online Advertising Grew 10%, While CTR Rose and CPC Fell in Q3 2011
According to IgnitionOne’s “Global Online Advertising Report: Q3 2011”, global online advertising spend grew 10 percent year-over-year in the third quarter. Meanwhile, separate data from Marin Software shows that advertisers increased click-through rates (CTR) while reducing their cost per click (CPC)…
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Google Gains, Bing-Powered Search Loses in September
According to the latest numbers from Experian Hitwise, Google gained market share at the expense of the other major search engines in September.
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Two-Thirds of Consumers Think Location-Based Coupons on Mobile Devices Are Convenient and Useful
Recent survey data from Prosper Mobile Insights reveal how consumers see location-based coupons, security issues with locations being tracked, and where smartphones and tablets are used, among other things.
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Online Shopping Will Be More Important to Consumers This Holiday Season
According to a survey from The NPD Group, consumers will look more to online shopping this holiday season, as overall spending looks to be about the same as it was last year.
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Shorter Facebook Posts Get Higher Engagement Rates
A report from Buddy Media Platform titled “Strategies for Effective Facebook Wall Posts: A Statistical Review” highlights some findings about what works well for Facebook posts. Among the findings are that shorter posts get higher engagement rates, full-length URLs work better than shortened URLs and…
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Mobile Phones and Tablets Drive 6.8% of U.S. Digital Traffic in August
According to a wealth of new data from comScore, non-computer traffic for the U.S. was nearly 7 percent in August, with the majority coming from mobile phones. The report also found that nearly half of tablet owners made or completed a purchase on their tablets.
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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The Cult of MLM
Sometime in 2002 we took a meeting with a former co-worker to discuss the online space. Instead of discussing the online space, though, it became a pitch to join them in their multi-level marketing business. In MLM parlance, it meant becoming part of…
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