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Nearly 1 in 4 Consumers Have Found Smartphones/Tablets to be ‘Integral’ for Their Holiday Shopping
A Prosper Mobile Insights mobile survey of 332 smartphone and tablet users conducted from Nov. 29-Dec. 2 found that nearly a quarter of respondents deem their mobile devices “integral” to their holiday shopping experience.
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Email Marketing and Social Media to See Biggest Increases in Spending by Marketers in 2012
According to the “2012 Marketing Trends Survey” from StrongMail, conducted by Zoomerang, email marketing and social media are set to see the biggest budget increases by marketers in 2012.
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Average Order Size for Sales Driven by Search Ads During the Holiday Season up 5%
According to Kenshoo’s “2011 Online Retail Holiday Shopping Report – Early Edition,” consumers are buying more and are buying more at a time this holiday season. Also, holiday season search advertising budgets were up nearly 30 percent, while the paid-search average cost per click (CPC) was up…
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DISPLACED CHILDREN IN SARASOTA WILL RECEIVE A MERRY CHRISTMAS
DISPLACED CHILDREN IN SARASOTA WILL RECEIVE A MERRY CHRISTMAS!
Clickbooth is Working with Guardian Ad Litem to Provide 56 Children with Gifts.
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Not As Bad as it Looks – Your Job Application
At times, it feels as though you can divide up the performance marketing world into a few groups. Those who are deliberately shady and those who are not. Those who receive deliberately shady traffic accidentally, and those who do not. Even the best and biggest businesses will receive some…
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The Week in Review
Headlines from the industry.
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Two-Thirds of Smartphone Owners Performed Shopping Activities on Their Phones in September
According to recent stats from comScore, two-thirds of all smartphone owners performed shopping activities on their phones in September. Digital purchases, clothing or accessories, and tickets were among the most popular types of products purchased by smartphone buyers during the month.
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Internet Users Are Spending More Time Than Ever on the Top 10 Sites
The top 10 websites are capturing more and more of a user’s time spent online, according to Compete. Facebook is leading the way by a rather large margin.
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U.S. Mobile Fill Rates Stabilize, Worldwide Fill Rates Continue to Drop in Q3 2011
Smaato recently released its “Q3 2011 Mobile Metrics Report,” which share data on mobile advertising adoption, fill rates and overall effect on mobile ad network performance, and considerations for mobile developers and advertisers. Among the findings was a stabilization of fill rates in the…
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Mobile Email Opens Increase 51% in the First Half of 2011
Knotice’s “Mobile Email Opens Report: First Half 2011” highlights a handful of interesting findings, including a surge in mobile email opens in that time period. However, mobile email click-through activity is lagging.
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