Data analysis conducted by Oberweis Dairy revealed the secret to retaining new home-delivery customers: Give no more or less upfront in a new prospecting promotion than had been previously offered, but package it differently

Ralph Andreta, head of loyalty and co-brands for Citicards shares the strategy behind the new app

The USPS is a massive enterprise. They will probably lose $9 billion in 2011, and that rate of loss cannot be sustained. Something must be done.

You must be either a paid consultant, or a person fishing for business to think that a company the size of Walgreens told 47% of their customers to go elsewhere as part of their strategy

According to IgnitionOne’s “Global Advertising Report: Q4 2011,” mobile search ad spending in the U.S. saw a huge year-over-year increase in the fourth quarter. The report also found that the holiday season was kind to U.S. search advertising as a whole.

According to the latest figures from comScore, Google increased its already-dominant search engine market share in December, while Microsoft finally jumped ahead of Yahoo.

TBG Digital recently released its “Global Facebook Advertising Report: Q4 2011.” Among the major findings is that average cost per click (CPC) rose by 10 percent in the U.S.

An infographic from GetResponse offers some interesting insights into how social sharing has seeped into email marketing. “Email Marketing + Social Media: When 1+1 Equals More Than 2” shows that emails including social sharing buttons saw click-through rates (CTR) substantially higher than those…

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For most of the informed world, talk of SOPA has them thinking about the impact on Google, YouTube, Facebook, and countless other popular sites that could be negatively impacted by what is being called the “guilty until proven…