After a highly successful run in the APAC market, Affinity is scheduled to launch its innovative Display Media & Monetization Solutions to the rest of the world at the upcoming Digital Marketing Event – ad:tech San Francisco.

According to new data from Flurry, China now leads the U.S. in new iOS and Android device activations, an occurrence that’s been months in the making.

China exhibited year-over-year app session growth of 1,126 percent in the first…

According to comScore’s white paper titled “Changing How the World Sees Digital Advertising,” nearly a third of digital ads are not “in-view” and, thus, wasted. The study was a vCE (validated Campaign Essentials) Charter Study. vCE is a comScore solution that validates whether or not impressions delivered…

(New York, NY – March TK, 2012) — Click2Call Network, a click to call network that drives only mobile based traffic, has launched its integrative platform that will drive mobile call traffic to inbound call centers. The announcement was made by Phil Friedman, Click2Call Network CEO and Eyal Vadai…

Doubling of staff, office space accommodates significant expansion plans for 2012

March 28, 2012 (Los Angeles, CA) – Nami Media, a leader in online marketing technologies and applications, has significantly expanded its operations as a result of triple-digit growth over the past three years.

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CARLSBAD, CA–(Marketwire – Mar 20, 2012) – Zoovy today announced that Toynk Toys has increased online sales using techniques from Zoovy’s marketplace optimization™ (MpO), a methodology for studying and adjusting data to best match the ranking algorithms used by marketplaces to select…

The California appellate court’s decision in Balsam v. Trancos requires marketers nationwide using commercial email advertisements to include in the from line of each email a domain name that is registered to the sender which can be determined by performing a WHOIS look-up, or the name of the sender…

According to the latest figures from comScore, Google Sites led all U.S. online video content properties in February, while Hulu remained the top online video ad property.

Google Sites claimed 147.4 million unique video…

“Mobile Future in Focus: Trends that will Shape the Mobile Industry in 2012 and Beyond” is the title of a recent comScore presentation recapping a variety of data regarding the mobile landscape. Among the findings is that about 48 percent of U.S. mobile users have used a mobile app or browser.