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CTR for Search Ads Trumps CTR for Display Ads in Q4 2011
According to a report from xAd, click-through rates (CTR) for search ads outperformed CTR for display ads in the fourth quarter of 2011. Also included in the report is the finding that mobile search activity peaks at the end of the workweek.
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Tax Sites Gain Popularity, Google Ad Network Reaches 93% of Online Americans in January
As tax season approaches, tax sites drew nearly five times as many visitors in January than they did in December, according to comScore.
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The Week in Review
Headlines from the industry.
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Webair FusionCloud Provides Unprecedented Cloud Speed and Performance
New York, NY (February 21, 2012) – Webair (www.webair.com) continues to evolve its industry leading cloud hosting technology by providing the fastest disk speeds possible in the Cloud through a new partnership with Fusion-io (NYSE:FIO). Backed by state of the art Fusion ioMemory, Webair has…
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Agencies
As Hispanic Population Grows, So Do Challenges for Marketers: 5 Insights
The Latina shopper is a smart, knowledgeable shopper
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Sampling
Teaser
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Ryan Stomel – Affiliate Networks: No Competitive Advantages?
Of the many groups that exist on Facebook around advertising, one is by far the most popular with those in the cpa network / performance marketing space – “Super Affiliates.” It’s like a big Google Group with greater visibility. The members mix in work with pleasure, often sharing..
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Social Media: $5.24 in Revenue per Click
ClearSaleing recently released its “A Guide to Market Leadership in 2012” online advertising study, which sets out to identify “the trends and truths that will most highly impact digital marketing in 2012, including improving conversion quality, increasing the focus on customer intent, seeking quality in…
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