One of the questions that I get asked quite frequently is, “What’s the difference between lead gen and affiliate marketing?” It was literally just yesterday that it happened twice, the first from someone building a rich media ad business who said, “You do lead gen. Is that like affiliate marketing?” The second person asked something…
A report from EQ a Monetate publication, found that conversion rates for the PC are nearly matched by those for tablet devices. Also, tablets and smartphones are accounting for more website visits than they did last year. According to EQ, 88.12 percent of website visits in the first quarter of 2012 came from PCs, followed…
IgnitionOne recently released its “Online Advertising Report: Q2 2012.” Among the findings was that search spend in the second quarter of 2012 slowed down from the growth observed in the first quarter of the year. Also, Google claimed for nearly $8 out of every $10 spent on U.S. search advertising in the second quarter. In…
According to the latest figures from comScore, Google Android has increased its ownership of more than half of the smartphone platform market in May, while Apple iOS has followed its lead. RIM BlackBerry, on the other hand, shed an unhealthy fraction of its weight. Android claimed a three-month average of 50.9 percent of the U.S.…
A report from Yesmail titled "Using Digital Market Intelligence to Drive Multi-Channel Success" examines campaigns deployed via Facebook, Twitter, YouTube and email. Among the findings is that Tuesday, surprisingly, is the best day of the week to deploy a Facebook campaign, while the five most...
One of the bigger topics taking place in lead gen is the idea of moving beyond the lead. As we wrote about in our "What Is Lead Gen" piece, it's all too easy to confuse lead gen with a form. It's not about a form. It's about intent.
Mother's Day had a big hand in determining which websites saw the biggest month-over-month growth in traffic, according to comScore. Meanwhile, Google Ad Network led the field by reaching 92.2 percent of Americans online.
According to comScore, Hulu led all U.S. online video ad properties when it came to video ads viewed in May, and Americans viewed a record number of video ads during the month. comScore's Video Metrix numbers from May reveal...
ControlCase Authorized to Certify PCI Compliance with New Point-to-Point Data Encryption Standards Changes to P2PE Standards Help Merchants Reduce Costs As They Adopt New Technologies
According to a study from RJMetrics, flash-sale businesses vastly outperform traditional online retailers when it comes to growing customer lifetime value in a customer's first year. The study also highlights the finding that over the long haul, customers acquired via Facebook advertising are...
