As the 2012 holiday season approaches, email marketers should be paying closer attention to how mobile-friendly their messages are. A new report from Knotice found that 36.0 percent of emails were opened on mobile devices in the first half of 2012. This is up from 27.4 percent in the second half of 2011, and up…
Microsoft adCenter is now named Bing Ads. The company is also testing longer ad titles for paid-search ads on Bing. Meanwhile, Gyft has launched a new mobile app that aims to bring gift cards to mobile phones in a big way, and Groupon is bulking up its customer-service operations with help from India. Read on…
Amazon’s new lineup of Kindle tablets furtively integrates ads that users are not able to remove; the company also made Bing the default search engine on its Kindle Fire tablets, a sign that Google might not be in Amazon’s future plans. Speaking of Google, the search engine is testing out a new layout in what…
By Jay Weintraub, Founder & CEO, LeadsCon and Daily Deal Summit One of my long-time inspirations, Andrew Chen, wrote a post in April of this year that introduced and popularized a term that has since caught fire, the growth hacker. As he wrote in the title, "Growth Hacker is the new VP of marketing." For…
According to the latest MobiLens report from comScore, Google’s Android smartphone operating system (OS) continued its reign atop the mountain with more than half of the U.S. market. More than 114 million people in the U.S. owned smartphones during the three months ending in July, up 7 percent from the three months ending in April.…
In the second quarter of 2012, email volume rose 10 percent year-over-year, according to Experian Cheetah Mail’s “Quarterly Benchmark Study: Q2 2012.” The travel industry thrived the most in the second quarter, as its volume rose 41 percent from the second quarter last year. According to the report, overall email volume rose 10.1 percent year-over-year…
Yahoo’s CEO Marissa Mayer is following in the footsteps of Google’s co-founders by reviewing every single new hire at her company. Meanwhile, Apple makes a fairly clear suggestion that it will reveal the iPhone 5 on Sept. 12, and Starbucks is offering a deal via LivingSocial. Read on for more interesting industry news. Marissa Mayer…
A recent survey from Webmarketing123 found that generating leads is the top objective for more than half of B2B digital marketing programs. The survey also found that the majority of digital marketers measure the effectiveness of SEO programs by overall volume of traffic. According to the “State of Digital Marketing: 2012 Report,” 54 percent of…
Wolfram|Alpha has introduced analytics for Facebook user profiles, while Bing is going the opposite direction of Google by displaying more, not fewer, organic search results. Meanwhile, Groupon and LivingSocial are facing more legal opposition in court. Read on for more interesting stories, advice and trends for online marketers. Wolfram|Alpha Launches Analytics for Facebook Profiles Wolfram|Alpha…
Daily deal giant Groupon is seeing its stock drop for the 12th day, while social media platforms Twitter and Facebook are making new moves and showing promising click-through rates on ads, respectively. For B2B marketers, social media has surpassed PPC to become second biggest impact on lead generation, with SEO ranking number one. Delve into…
