A visit to Groupon’s Chicago headquarters yielded some interesting insights into the company’s approach to software development, and how it scouts and hires talent. Among the brief tour around the building, this CIO.com writer finds out that Groupon has about 800 software development employees, with about 300 of them in Chicagoland. “But that’s a hard…
Steve Jobs once said “mobile ads suck.” Agency CEOs at an Advertising Week panel echo that sentiment and the progress toward improving the realm of mobile ads is questionable. Duff Stewart, CEO of Omnicom’s GSD&M, noted that smartphones are personal mediums that aren’t conducive to the intrusion of ads. However, he said apps offer a…
Enliken, a startup based in Seattle and Brooklyn, N.Y., is based on the premise that data is currency and people who create data should be able to monetize it. The company offers users downloadable software that tracks their online activity and gives them the opportunity to sell that data to advertisers. Users donate their proceeds…
SEOmoz revisits the subject of what kind of content people on the Internet link to. Using the number of individual linking root domains as opposed to total link counts, this post finds that content with images get more links than posts without images, confirming a widely held belief. Also, longer posts tend to get more…
By James Carner, founder, Quickie Marketing First of all, what is a spam advisory? There are many types. The first type is made up of a single person or group of people who created an email server in order to capture unsolicited spam (black hole). They use this data to study and interpret advertising language…
Groupon has promoted Chris Muhr, who was the company’s senior vice president of sales, to be its head of international efforts in Europe, the Middle East and Africa. Julie Mossler, a spokeswoman for Groupon, said the daily-deals company is changing its management structure to “flatten” its global organization, in order to make the company faster…
Foursquare’s promoted updates, the company’s ad product in its trial phase with retailers, is showing signs of early success, according to CEO and co-founder Dennis Crowley. Crowley said a “high percentage” of users shown these promotions while looking for places or recommendations via Foursquare’s Explore search engine end up visiting the stores being promoted. “As…
Brad Smallwood, head of measurement and insights at Facebook, shared insights from a study the social network conducted with Datalogix, and the main message to marketers is to stop focusing so much on clicks. While clicks are a fine measurement for campaigns meant to drive traffic and fulfill direct-response goals, they aren’t ideal for measuring…
Google has unveiled Google Tag Manager in an effort to “help take the pain out of tagging for everyone.” Tags are used for various marketing activities, including analytics, conversion tracking and remarketing. The free Tag Manger tool, which is initially available globally in English, will enable marketers to consolidate website tags with a single snippet…
Online lead generation company ReviMedia has developed an innovative lead quality index to monitor lead traffic in real time. New York, NY-ReviMedia, Inc. [www.revimedia.com], a leading lead generation company has
