Twitter has acquired Vine, a New York-based video-sharing company. Though the deal was initially presented as an “acqui-hire,” the pre-launch product still has a chance at launching as a standalone product. Quora users who have tested the iPhone app say Vine lets users create six-second video clips that loop, much like GIFs but with sound.…
Getting a lead is a good reason to smile, but it only marks the beginning of a process. Like children, leads are cultivated
According to an estimate from Forrester, CPMs will increase 76 percent during the next five years, from $2.66 in 2012 to $4.68 in 2017. “The bad news is that this CPM increase will be largely driven by adoption of the ‘viewable impression’ standard, where advertisers pay only for ads that are visible on the screen.”…
A Facebook search engine is in the works, and it demands everyone’s attention. For one thing, Facebook’s 1 billion searches a day would mean it would immediately be the No. 2 search engine behind the almighty Google. So when Facebook unveils its search engine, it will be important to understand how to rank well in…
Zynga’s stock price has been a well-documented sinking ship, but its employees’ morale appears to be following suit. The game-making company is apparently rife with rumors of future layoffs and potential sales of its groups. One point of strife for Zynga has been the realm of mobile, as games for the smaller screen haven’t translated…
By Paul Taylor, founder and CEO of Webmarketing123 With its vast store of employee contact information, LinkedIn continues to be the leading social media platform for B2B businesses. Given that more than 71 percent of users have a household income of $50,000 or higher and 64 percent use LinkedIn for business growth, it's vital to…
Merchants running deals with providers like Groupon and LivingSocial face many challenges, ranging from how to handle the traffic a daily deal will bring into their establishment, to ensuring profitability despite the steep discount being offered, to figuring out how to build long-term loyalty. Thankfully, there are many tools, companies and solutions out there offering…
Digital marketing isn’t going anywhere, anytime soon. That’s why
Edo Interactive, a startup out of Nashville, – and companies alike – are pursuing a niche business
Neal Schaffer, author of award-winning book “Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn,” gives his advice in a Q&A on how businesses can optimize their presence on LinkedIn. When asked how to optimize a LinkedIn business page, Schaffer says: attract followers, set up the page for success with SEO…
