Spending on premium incentives dropped 2.4 percent to $26.3 billion in 2001 as the economic downturn curtailed expenditures and reduced the employee ranks

Ask four people to define and you’ll get four different answers. Business defines us as a sales tactic. Marketing defines us as a below-the-line expense.

The other morning I woke-up from a dream to the sound of a woman screaming. The dream took place in a mythic promotion world where every creative concept

What goes up occasionally has to come down, right? After eight straight years of double-digit growth, spending on promotional products sank 10.4 percent

ACTION! That’s what’s in store for those who attend next month’s StarPower conference. This year’s Promotion Marketing Association conference promises

This year’s American International Toy Fair seemed more like a nostalgia tour than a new-product showcase: Care Bears paraded on Broadway. Strawberry

A trio of campaigns touting the launch of Microsoft Corp.’s Xbox racked up five awards for two agencies in the Promotion Marketing Association’s 2002

Last Wednesday I had burgers and a brownie for breakfast and I’m still trying to recover. I was in Miami, at Burger King headquarters, to hear about new

Duane Hart figures that Brittany Boyce got the better end of last summer’s Be the DiGiorno Delivery Guy game. Boyce won $100,000 and a PT Cruiser for