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In Store for the Future
Small-format and specialty stores will account for much of the growth in U.S. retail over the next three to five years as retailers cater to targeted
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Agencies
Special Report: Event Marketing
Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult
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Asian Delights
Singapore agencies dominated the Promotion Marketing Awards of Asia, with Bates/141 Singapore and its client Asia Pacific Breweries taking top honors
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Over the Top
I am so confused. No, really. I am more confused now than I’ve been in 20 years doing marketing. There are so many opinions out there. What is marketing
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Book Smarts
Forget cool. Candid works better. A recent survey conducted by YouthStream Media Networks found that 90 percent of college students consider to be extremely
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Same Old Story
Life isn’t easy for consumer packaged goods manufacturers. Though their stocks are on the rebound, and though everyone has to eat (and drink, and bathe),
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Play Stations
Blockbuster, Inc. has a lot on its plate this summer. The chain is already busy reformatting stores to move more towards DVDs and pumping up its Rewards
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