Frequent-flier miles will not become a pass payment option despite the foul financials of some of their biggest sponsors. So says Tim Olson, founder of

Coupon activity in 2002 returned to the stable levels of 1999. “In 2000, the industry numbers were inflated, as was all media. In 2001, it was undervalued.

In the heady days of the late 1990s, pushing the incentive envelope with lavish trips and expensive products wasn’t just about motivation, but a badge

Fashion’s foe has always been fickle consumers. Just when an apparel brand has pinpointed the latest craze, chic shoppers move on. After two years of

Sometimes, it’s beauty before brains. Miller Brewing Co. and Coca-Cola Co. have both used packaging redesigns to set marketing strategy to reinvigorate

Pity the poor marketer trying to launch a creative promotional campaign in Europe. While the Commission of the European Communities wants to make it easier

Vicki Saunders has been dressing for the prom since December. The Seventeen Magazine director of marketing development chaperones a six-month party that

The summer concert season is beckoning, but before you slap your brand’s name on that tour bus, listen up to seven tips from true roadies agency marketers

Marketers targeting Hispanics have a new resource for event marketing, and they have local chambers of commerce to thank for it. Grupo Hacerlo began operations