Successful promotional licensing begins with the right choice of a partner, whether that’s a peppery affair with the Spice Girls or a swinging night on

DraftWorldwide took the long road to the PROMO 100 list. But it arrived at No. 1. The Chicago-based agency network has its roots in direct marketing,

Belgium-based Karamba took home the Best of Europe prize during the first round of judging for the ninth annual World Pro Awards of Excellence, which

No pitches. No retainers. No awards. No wonder EastWest Creative is still a relative secret. Don’t waste your sympathy. This secret is shaping up to be

Milwaukee-based Miller Brewing Co. says it’s “way too early to tell” what will happen to agency assignments following a surprise shakeup last month in

The Gillette Co. put itself on the cutting edge in 1998 and earned accolades in the process by walking away with top honors at the American Marketing

Going Postal No, you can’t actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued

With little to no advertising budget in place, Southern Comfort was looking for a strategy that would increase on-premise sales to the lucrative 21-and-over

George Leon (below) is, finally, in the Guinness Book of World Records. The Fox Family Worldwide exec bounced his way in with a 5,000-cubic-foot playground

MOST MARKETING IS SPAM.TV ads are spam (except for infomercials, surprisingly enough).Direct mail to strangers is spam. So are radio ads and the king