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  • Lost in Translation

    An extremely useful and exciting aspect of the affiliate marketing on the internet is the ability to reach diverse customers through media that is extremely relevant and localized to their interests.

  • DM Pimping Cartoon V6

    Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

  • Leaked Gates Memo Signals Another

    It was 1995 when Bill Gates wrote his famous “The Internal Tidal Wave” memo, where he called Microsoft to pay heed to the emerging importance of the Internet.

  • DM University: Build vs. License vs. Buy

    Licensing Technology vs. ASP vs. Developing Internally
    When it comes to fulfilling technology needs (e.g. ad server or affiliate network software), companies in our space typically have multiple options readily available to them.

  • Digital Marketing 101 – Part II

    Lead generation, and co-registration come together to make up the next area of digital marketing, incentive promotion.

  • Digital Marketing 101 – Part I

    What if you worked for a company that had a successful product, one with good offline exposure but with none online, and you were handed the responsibility of marketing it online?

  • Commerce Bank, American Greetings Tap Ladies Who Launch

    Commerce Bank and American Greetings have signed as sponsors of Ladies Who Launch, a networking service for women entrepreneurs. Kansas City, MO-based Commerce will use its sponsorship to launch a Visa card designed for women; American Greetings will …

  • Travelocity Rolls Out Rewards, VIP Program for Loyal Customers

    Travelocity is taking rewards to another level, offering customers new perks designed to enhance booked trips through the online travel agency. The online travel site is now rewarding customers with extra incentives (think gift certificates to online …

  • P&I Postscripts

    MARRIOTT REWARDS: has launched a new Web site, Rewarding Weddings, which gives couples who book their wedding receptions at participating Marriott International, Inc. hotels details on how to earn enough rewards points for a free honeymoon. The Web site …

  • Campbell, 7th Heaven Tout Labels for Education

    Campbell Soup Co. is weaving a real-life promotional program into the plot of a TV show for the second time.