According to my tour book, I’d already made a big mistake. I was minutes away from landing in Tel-Aviv with no shekels in my pocket. Since it was the

Coors Brewing Co. went ahead with an August-through-September campaign despite a court ruling against the beer maker just a week before the campaign broke.

The number of sweepstakes promotions being offered by marketers has grown at least 15 percent over the last eight to 12 months, according to a promo poll

Here’s one way to shine on-shelf: UniFoil Corp.’s foil for packaging and P-O-P. Titleist recently redesigned all its packaging using Unifoil materials

Internet marketer DoubleClick, Inc., New York City, acquired direct-marketing research firm Abacus Direct Corp., Broomfield, CO, in a deal worth $1 billion

“A Heineken and an Amstel, thanks.” The couple by the bar won’t be found slugging $1.99 six-packs on the couch at home; they’re too busy working and working

After decades of keeping the smooth, white, plastic surfaces of its classic products pristine, Wiffle Ball, Inc., has gotten into the promotions game.

SOMETIMES, THE CRANBERRIES GO STALE.Ocean Spray is readying yet another round of new products and will boostmarketing spending as it scrambles to regain

As early as this month, the U.S. Senate will consider a bill regulatingdirect-mail sweepstakes. The Deceptive Mail Prevention and Enforcement Act(S-335),

Successful promotional licensing begins with the right choice of a partner, whether that’s a peppery affair with the Spice Girls or a swinging night on