This CD-ROM Is a Cherry . . . Coke Some technology-infused promotional options deliver high-perceived-value to consumers at low-ball costs to marketers.

Promotion marketing is under siege. Government officials and consumers alike have begun to take a hard look at the way that businesses employ sweepstakes,

Home meal replacement has been top of mind for supermarket managers as they try to keep pace with fast-food restaurants. A survey conducted by Meyers

Have fun and build your own Sabaru online,” invites the copy at the car company’s Web site, www.subaru.com. Car shoppers can select color schemes inside

Ritchie Fliegler didn’t start out playing guitar. His first instrument as a kid was violin. But somewhere along the way he picked up guitar, the same

FLINT, MI – Never mind angels on the head of a pin. How many basketballs can you jam into a new 1998 Supercharged Buick Regal GS? That’s the big question

Most would agree that fulfillment is not one of the more exciting ends of the promotion business, yet few could deny that 1997 gave the industry’s workhorse