WHITE PLAINS, NY Heineken USA, based here, kicks off a multi-million-dollar promotional campaign in late May to support its sponsorship of New Line Cinema’s

Coca-Cola is expected to extend its drive into local promotions this summer with an instant-win sweeps dubbed Red Hot Summer Days. From June 1-August

Valassis Communications Inc., Livonia, MI, has signed an agreement to purchase up to 50 percent of Pacific Palisades, CA-based Merge LLC and launch an

Buffalo is big on food. The western New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering

Most shoppers visit drug stores at least once a week whether they’re eight or 80 years old, according to retail surveys conducted by Meyers Research,

Getting into the pants of millions of teenage girls may sound more like a perverse fantasy than a successful brand-building strategy. But that’ s the

Corruption is hardly new to the sporting world. Ever heard of the Black Sox Scandal? Money-centered players and team owners ruining seasons have become

TEN GALLON HIT www.whymilk.com Americans may be going gaga for skim, but on this site you get the whole kit and caboodle. Track the 100-city Better Bones

Alize. There is a good chance you haven’t heard of it. It’s a premium liquor that blends passion fruit with cognac. I can tell you Alize is delicious

It wasn’t enough to make Clamato virtually clam free. The Mott’s, Inc. brand had to uphold a quirky image in an otherwise straight-faced blended vegetable