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The Price Fallacy
Wal-Mart sold more than three-hundred billion dollars worth of goods last year, in other words, almost one-billion dollars per day in revenue. On any day, the company will earn more than the yearly revenue of Advertising.com, ValueClick…
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The Price Fallacy – Economics of Lead Generation
Each day, people like myself receive countless requests to promote a particular cost per acquisition offer. Those pitching the offers all too often give in to the temptation to point out how the offer has an unlimited budget. That is…
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Agencies
Viactiv Wraps Rewards with Cause Marketing
Women can get a little something extra with their calcium supplements starting this week.
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Agencies
How Atlantic Records Tuned Up its Grammys Giveaway
Warner Music Group wanted a great invitation for its Grammys party this yearsomething to wow jaded music execs and show Warner’s polished style. One idea rose to the top: a B.Y.O.G. (“Bring Your Own Grammy”) carrying case.
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Inbound Links and Traffic
Most people already know that getting inbound links is one of the most important aspects of generating traffic to your site. Obtaining links from sites outside of your own will not only generate traffic for you, but it will also spread…
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Goodmail Brings Opposites Together
Liberal MoveOn.org and conservative RightMarch.com are both political action committees. They usually find themselves pitted against each other on many issues of interest, but on the issue of Goodmail they find that they finally have…
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DM Pimping Cartoon V21
Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.
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A Rebuttal in Favor of Ad Networks
I must admit; this week I wanted to cover what will be a hot topic in the weeks to follow. There is a shakeup coming in the education lead generation landscape, and it’s being led by one of the largest buyers of leads and one of…
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Web Two Point Uh-Oh: Life in a syndicated world
Were Internet advertising like wines, then Vintage 2004 would be considered a good year. The drought that plagued the online ad market for most of 2000 through the end of 2002 is now just a blip on the radar, a slight false start, not…
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“Starbucks-China” Blend: A Slam Dunk Grande
Admittedly, there are few genuine “can’t miss” propositions. But I’ve got one for you, Starbucks in China. Giant corporations being granted carte blanche in a totalitarian environment are reminiscent of an age when kings granted…
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