After decades of keeping the smooth, white, plastic surfaces of its classic products pristine, Wiffle Ball, Inc., has gotten into the promotions game.

The number of sweepstakes promotions being offered by marketers has grown at least 15 percent over the last eight to 12 months, according to a promo poll

Here’s one way to shine on-shelf: UniFoil Corp.’s foil for packaging and P-O-P. Titleist recently redesigned all its packaging using Unifoil materials

SOMETIMES, THE CRANBERRIES GO STALE.Ocean Spray is readying yet another round of new products and will boostmarketing spending as it scrambles to regain

As early as this month, the U.S. Senate will consider a bill regulatingdirect-mail sweepstakes. The Deceptive Mail Prevention and Enforcement Act(S-335),

Agency execs tell horror stories about running into the PROMO 100 list during new-business pitches. In the midst of a capabilities presentation, the client

It’s one of the oldest confrontations in the annals of mankind: The scolding parent versus the child with the messy room. Surprising that it didn’t inspire

Successful promotional licensing begins with the right choice of a partner, whether that’s a peppery affair with the Spice Girls or a swinging night on

DraftWorldwide took the long road to the PROMO 100 list. But it arrived at No. 1. The Chicago-based agency network has its roots in direct marketing,

Belgium-based Karamba took home the Best of Europe prize during the first round of judging for the ninth annual World Pro Awards of Excellence, which