The Marketing Continuum will move forward with new financial resources but the same senior management in place after its acquisition by New York City-based

It’s less of a leap than you might think.Fifteen years after his star turn at the 1984 Olympic Games, Mitch Gaylord has joined the promotion industry

Hmmm. What do America Online’s 17 million subscribers think of your brand? Marketers and agencies can find out through Digital Marketing Services, a Lewisville,

Most auto manufacturers want to get the bugs out of their cars, but GM is looking to put one Bugs in.In the second such deal to be announced this year,

According to my tour book, I’d already made a big mistake. I was minutes away from landing in Tel-Aviv with no shekels in my pocket. Since it was the

Coors Brewing Co. went ahead with an August-through-September campaign despite a court ruling against the beer maker just a week before the campaign broke.

Snyder Communications, Bethesda, MD, continued shoring up its many business units by aligning a group of “target marketing services” under one banner,

Ok, so maybe you don’t feel the need to count down the days until the next century. We’re proud of you. This alarm clock and photo frame from Bridgeport,

Internet marketer DoubleClick, Inc., New York City, acquired direct-marketing research firm Abacus Direct Corp., Broomfield, CO, in a deal worth $1 billion

“A Heineken and an Amstel, thanks.” The couple by the bar won’t be found slugging $1.99 six-packs on the couch at home; they’re too busy working and working