Talking about the domain name industry today is really talking about the Internet land grab, and in many ways it paralleled the expansion of the US. Pioneers went out and laid claim to settled a large chunk of the land. When

The Holiday Inn has been named the Official Hotel of Major League Baseball (MLB) as part of a three-year sponsorship agreement announced last week. The partnership has been dubbed the largest sponsorship between a U.S. sports league and a hotel industry player.

General Mills is phasing out its Betty Crocker Rewards program to concentrate on the broader Boxtops for Education program.

DELTA AIRLINES: was honored April 30 at InsideFlyer magazine’s Freddie Awards for…1-800-FLOWERS.COM: has expanded its customer retention and loyalty programs where…

A Paramount Pictures promotion for the upcoming release of Mission: Impossible: III involving newspaper racks got off to a bang over the weekend, as police mistook a device attached to a rack that played the film’s theme song for a bomb.

Last July, Chevy welcomed the newest member of its family, known by three letters: HHR. The sport utility vehicle needed a unique and integrated campaign

Newcastle Brown Ale is out with a contest that gives the winner tickets to a variety of music events and the assignment of reporting on a blog about each event.

When a marketer sends their e-mail campaign to a list, they usually use software that takes the message and creates individual e-mails for each recipient. These individual messages are then queued up for delivery. For…

Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.