Sometimes a seemingly random occurrence can lead to one’s viewing the world differently. That experience happened recently when observing a seven year-old girl skip through commercials with the help of a digital video recorder (DVR). Until that moment…

Another week, another $100 million plus deal – that has certainly been the case the past two months regarding mergers and acquisitions activity in the Internet advertising related space. This week’s deal? Viacom, the parent company to MTV Networks…

JetBlue Airways and American Express are teaming up to release a co-branded credit card this summer that will let card members earn reward dollars that can be converted into points under the airline’s Flight Gratitude program, TrueBlue. The JetBlue Card …

Veltex Corp., a manufacturing, import and distribution company for apparel and accessories, has acquired the promotional products division of a Canadian manufacturing and distribution company. The division of Explorer HeadGear has license agreements in …

The top five companies in our area account for north of $500 million in annual revenues. Almost as remarkable, these companies make the vast majority of their revenues from advertisers paying them only for the actions they generate. Hundreds of millions of…

This year was my first time attending an Affiliate Summit. The show definitely wasn’t on the same scale as an Ad-tech, but still a great opportunity to learn, connect, and see familiar faces. The sold out Summit took place at the Riviera Hotel & Casino…

Working in the direct response lead generation and incentive promotion space can skew one’s perspective on life. The way we evaluate businesses differs from the average person. We look at the world in terms of traffic flow and monetization. We look for…

The average American consumes 53 gallons of carbonated soft drinks per year! That not only equates to a lot of big people, but a lot of big dollars. About $60 billion as a matter of fact. At face value…

Last week, Boston played host to a small education related conference. Attended by mainly universities interested in trends in the post-secondary market, it remains largely unattended by those in our space. Similar to Ad:Tech, the show…

On Tuesday of this week, Google broke new ground – not by unveiling an innovative feature but by becoming the largest public media company, this in only ten months of having been listed on the NASDAQ. At $80 billion, Google’s market cap overtook long time…