Many of have wondered what the future has in store for Google. Will they become the next Microsoft – an enormous profit machine embedded into our lives and directly controlling how many of us compute? Might Google, today’s high flier….

Almost a week ago, Experian made an announcement that should have sent the online ad interest more abuzz than it appears to. Last week, they announced their intent to purchase LowerMyBills for $330 million dollars with an additional $50 million….

Digital advertising is proving to be a valuable complement to the traditional media mix. Do you have cold feet? Here are ten reasons that may be holding you back, and ten reasons why you should jump in.

A break from Direct marketing talk, The column may be about politics, or s@x, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

A break from Direct marketing talk, The column may be about politics, or s@x, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Doomsday killed Superman and in the midst before his resurrection arose two new superheroes: Steel, a kind of iron man admirer of Superman and Superboy, an adolescent clone of Superman. Early affiliate networks experienced a death…

Seemingly hard to believe, it has been less than two weeks since Elliot Spitzer launched the most public case against desktop software to date. Last week’s Trends Report looked into some of the issues surrounding the case both from a global…

In a recent issue of Digital Thoughts, we covered the central themes of Hardball, a book by George Stalk, Jr., and Rob Lachenauer. As they write, “Winners in business play rough and don’t apologize for it.” While playing rough often means…

The DirectTrack Aggregate Index (DTAI) will show you trends in the industry across categories in the Networks we power. The DTAI will be updated monthly to show you trends in the industry.

Most companies recognize that their domain names are vital to establishing their brand identity on the Internet, and that they are valuable business assets, whether they manage them in-house, use an outside vendor, or use some combination of the two.