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Ad:Tech SF 2007 – The Tipping Point?
There is something strangely familiar but uniquely different about this Ad:Tech. Others have had thousands of attendees, long lines for registration,Casale’s trademark red bags, booth babes, free beer, all fueled by an almost tangible energy where quiet conversation and standing room are in short supply.
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Agencies
Milk Makers Scout Student Bodies
The Milk Mustache folks are looking below the lips with a school-based contest to find the healthiest “student bodies.”
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Disney Fairies Brand 50 Million Milk Cartons
Disney Global Book Group is teaming up with Random House Children’s Books for an in-school initiative tied to its Disney Fairies book publishing program.
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Are You Measuring Your Business Accurately?
Back in the late 1800’s John D Rockefeller knew a lot about how Standard Oil operated. Rockefeller was trained as a bookkeeper, so monitoring numbers came easily to him. One of the more famous stories from Rockefeller is about…
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Firefox Is Popular In Europe
According to recent data released by French research firm XiTi, 24.1% of Web users in Europe browsed on a Firefox browser during the week ending March 11, 2007. This is a large jump from the week ending April 14, 2006, when…
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Asian Sites Get Most Visits Per Visitor
Data recently released by comScore Networks revealed the top worldwide Web sites in terms of visits per visitor in February 2007, and neither Google, Yahoo!, nor Microsoft were in the top three.
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Microsoft Leads the Grumbling
As expected, Microsoft wasted little time voicing its opinion of Google’s latest monster $3.1 billion acquisition of advertising network DoubleClick. However, they are not alone.
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Dodgeball Founders Quit Google
Back in 2005, Google acquired Dodgeball, a mobile social networking service that allows users to send messages to the service containing their whereabouts, which are then relayed to selected friends to let them know…
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DMEF ANNOUNCES RISING STARS AWARD WINNERS
New York, NY, April 12, 2006 – The Direct Marketing Educational Foundation (DMEF) has announced the recipients of its Rising Stars Award, which honors direct marketing professionals who demonstrate superior leadership abilities.
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MediaTrust Announces Industry’s First Integrated Solutions Group
NEW YORK – April 13, 2007 – MediaTrust, Inc. today announced the MediaTrust Integrated Services Group (ISG). The ISG is a team of MediaTrust solutions specialists that analyze customer needs and make educated…
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