American Eagle Outfitters is with a new incentive that awards free movie tickets to consumers who try on a pair of jeans from its new denim line.

Cingular Wireless is using its sponsorship of the Vans Warped Tour 2006, a touring music festival, to provide its customers with cool perks including ring tones, VIP access, phone tattoos and more.

Domestic automakers spent 12% less on consumer incentives in June over the previous year indicating that the Big Three U.S. automakers (Chrysler, Ford and General Motors) have tightened the purse strings.

The Children’s Advertising Review Unit has referred advertising for Web sites operated by Paws, Inc., to the Federal Trade Commission after the company refused to participate in a self-regulatory process.

Valassis Communications, Inc. has agreed to buy direct mail marketer Advo for $1.3 billion.

There is a search engine based in Pasadena, California called Snap.com with a stated desire to become “The other way to Search”. All it takes is a click and a search or two to see how Snap.com is a true alternative to the norms of…

New York, NY – June 2006 – AdValiant, Inc, a leader in online interactive media, advertising and technology, today announced that Mr. David Shteif has joined as its Director of Business Development to oversee all development, service…

* interview with one of the originators of the lead generation model on the internet
* find out how online lead generation has changed since it started
* learn what new models are coming into lead generation

At some point last year, I realized just how little I knew about the Internet. I had lived in a world that dealt originally with email advertising in newsletters to registration paths. I grew up, if you will, in a time where search had yet to prove

This week’s Digital Trends explores the phenomenon known as the Long Tail, a phrase and now book by Wired editor-in-chief Chris Anderson, first published as an article for the magazine he heads in October 2004. Part 1 of…