It’s getting almost predictable, but there’s more reaffirming reports about the good health of Internet advertising. According to PricewaterhouseCoopers and the Interactive Advertising Bureau, the first six months of 2006 delivered…

Conventional wisdom —a very fallible and flexible thing these days— maintains that culture comes out of places like Los Angeles and New York City. Since the tech boom of the 90s, those epicenters of influence have shifted to include the…

Earlier this week, MediaPost ran an article written by Gord Hotchkiss, president of search engine marketing company Enquiro, on the pay per call market that focused on a pay per call advertiser Radiator.com and pay per call…

Pay per call reminds me in many ways of online video. It’s an area that shows tremendous growth and promise, but at the same time is so broad and has so many applications that wrapping one’s mind around it is difficult. There isn’t…

Supermarket shopping is going high tech, and soon customers may be carrying their cell phones instead of circulars to receive store specials.

Cotton Inc. is giving college students a chance to turn in their denim for a good cause.

Stove Top stuffing mix is the main ingredient in a joint promotion between Kraft Foods and meal-assembly firm Dinner by Design.

Retail veteran John Costello has become president of Pay By Touch, a payment service that is building out its loyalty-marketing capabilities.

Nickelodeon sends Dora the Explorer to produce departments in more than 1,000 supermarkets this month in a joint promotion with non-profit Produce for Kids.

Buena Vista Television is hyping up its TV show According to Jim with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win $25,000.