Casino property Harrah’s Entertainment is teaming up with best-selling author Jackie Collins and St. Martins Press to launch a national book bus tour.

Absolut Vodka has put Aspen Latino, the Hispanic promotional division of Aspen Marketing Services, in charge of its nationwide Hispanic experiential marketing.

Internet attacks happen more often then you may think. Let me illustrate my point: You get a call from an affiliate or publisher notifying you that your tracking or website appears to be down.

A recent report released by ABI Research expects the number of viewers who watch videos on the Web to reach at least one billion in 2013, which would entail the current population of online video viewers to nearly quadruple.

A study conducted by market research company, Ipsos, for online reputation management service, Habeas, found that e-mail is the preferred means of communication, and is likely to remain so for the near future

Make sure that your e-mail subject lines are around 50 characters long, or 80 characters long, but not 60 or 70 characters long.

If someone were compiling a list of major milestones in performance-based online advertising, the rise of mortgage ads and the equivalent prevalence in incentive advertising would certainly make the list. Neither…

While the U.S. is generally regarded as one of the more technologically advanced countries in the world, there may be a lot of room for improvement for its broadband connections.

There are many online tools readily available that can be easily utilized for competitive intelligence gathering.

A solid compliance program requires that you genuinely check new affiliates before allowing them to run your offers.