A decade ago, industry soothsayers broadcast grim predictions for the future of direct mail. The Web was booming and e-mail accounts were fast becoming

Dunkin’ Donuts hopes to score in-store traffic and boost sales with an instant-win game that gets some promotional support from two Major League Baseball pitchers.

A few years ago, I remember having a conversation with the folks at Reprise Media. It was at a trade show in New York, but a smaller one as opposed to the shoulder to shoulder affair of ad:tech. At this particular…

Earlier this month, Apple’s iPhone, one of the most anticipated launches in recent memory, turned a year old. Watching the lines form and the micro-economies that formed around early procurement, looked…

High-growth customer acquisition marketer acquires leading provider of consumer auto finance leads

According to recent figures noted by Justin Smith at Inside Facebook (and supported by very similar figures posted at Adonomics), Slide, RockYou, and LinkedIn own the top four Facebook applications.

While Facebook seems to get more buzzworthy coverage, MySpace has managed to maintain its strong leadership position in the social networking realm.

According to both comScore qSearch and Nielsen Online, Google has maintained its lead in the U.S. search market in May 2008.

Mozilla promoted June 17th as “Download Day 2008,” asking supporters to help them set a new Guinness World Record by downloading its new Firefox 3.0 Web browser.

Tucked away under the “Terms of the Agreement” section of Yahoo! press release, announcing its search advertising partnership with Google, is this little gem: “In addition, Yahoo! and Google agreed to enable interoperability between their respective instant messaging services, bringing easier and broader communication to users.”