When thinking about the performance marketing sector, it amazes us that we have only used Charles Dickens’ famous line “It was the best of times. It was the worst of times,” only once before in the past five years. For at no point in our…

Baked-goods retailer Great American Cookies has kicked off a summer search for the “Great American Dad” and is holding out a male dream den as the reward

For the first time, airline frequent-flier clubs are no longer the most highly subscribed category in the U.S. loyalty industry

Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders

According to a recent report released by ForeSee Results and FGI Research, consumer satisfaction with the top 100 e-commerce sites declined 2.7 percent in Spring 2009 compared to Spring 2008.

Earlier this week, iProspect released a report titled, “Search Engine Marketing and Online Display Advertising Integration Study,” which concluded that while online display advertising is effective on its own, search engine marketing enhances its value.

Online display advertising will be the only online advertising channel to see cutbacks in 2009 and 2010, while all other channels will see major growth, according to the Jack Myers Publishing in a recent forecast.

Twitter is showing up in many headlines lately. Good, bad or indifferent the micro-blogging service is being talked about and thousands of people are continuing to sign up daily.

When we came across the profile site featured in on our other articles, we couldn’t help but find ourselves fascinated with the ads that ran on it and its counterparts. Trying to navigate the world of display,though, especially…

When we talk about arbitrage, we so often think about it from a single point of view – the classic arbitrage scenario involving a single person spending money on one of the major self-service interfaces be it Google…