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Internet to Play Major Role in Money-Saving New Year’s Resolutions
Performics recently revealed the findings from its 2009 Online Buyer Economic Trend Study’ which includes a widespread emphasis on saving money in the New Year. Consumers seem set to utilize the Internet to help them toward keeping to this goal.
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Agencies
Melting Pot Uses “Valentine’s Day” Flick to Build Loyalty
The Melting Pot Restaurants is working to build membership in its loyalty program with a bevy of promotions tied to the upcoming Warner Bros. film “Valentine’s Day”
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Semi-Bold 2010 Media Predictions and Observations
2009 was a fascinating year for online media, and 2010 proves to be even more interesting. Much as already been said about 2009, so I’ll pick up from here and give you my super duper prognostications and predictions for 2010
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$27 Billion Spent During 2009 Holiday Season
According to recent figures released by comScore, the 2009 holiday season saw more money spent on e-commerce purchases compared with 2008 totals.
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Facebook, Google Popular in 2009, Online Video, Mobile Ads Will Rise in 2010
Among all of the 2009 lists out there, Experian Hitwise released their version of the top 10 most-searched terms of the year and the results were far from surprising.
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The State of Mobile Usage in the U.S.
Late last month, Nielsen revealed the findings of its Nielsen Convergence Audit and found that more households are doing away with landlines in favor of going cellular-only.
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Women Leaning More on Social Networking Sites
Women are utilizing social networking sites more often these days for various purposes, including those related to interacting with brands online.
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New Media M&A Ends the Year with Momentum: 2009 Digital Media M&A Round-Up
Peachtree Media Advisors: Digital media M&A deal value drops 10% in 2009 to $15.2 billion but ends the year with significant momentum as second-half M&A activity escalated in the mobile, e-commerce, ad technologies, and web analytics segments.
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The Buck Stops Here
A week before the Christmas holiday, two articles related to the performance marketing space appeared but received relatively little fanfare. We read them and might have forwarded them on to a few friends at most, but it wasn’t…
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An Act of Desperation?
Tough times call for desperate measures. No. I think the saying goes “Desperate times call for desperate measures.” It’s an interesting saying, and we always tend to think of it literally in that order, that the situation causes…
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