Online product reviews are gaining the trust of consumers, but there is still a good chunk who have reservations about how reliable they are, according to a study from PowerReviews.

Despite what one of our favorite friends in the industry tells us, it is not easy making money arbitraging media. And, with the recent tightening by Facebook, the job of the arbitrager has not gotten any easier. It isn’t…

This week, the vast majority of the performance marketing industry swarmed to San Francisco for one of three shows, the largest being the ritual we call ad:tech. There are two distinct sides…

In almost every article we write, we seem to talk about the uniqueness of the performance marketing space. There aren’t many other areas where one person or a pair of people can start from almost nothing…

Digital Moses’ Chucks Challenge at ad:tech San Francisco is over now, but you can take a look at all the lovely Chucks-donning women at the Digital Moses Facebook Fan Page.

Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)

According to Millennial Media’s recent “Mobile Mix” report for March, connected devices like the iPad account for a major portion of mobile impressions.

Businesses are maturing in the realm of social media, according to Social Media Examiner. Last year, the top question about social media concerned tactics – this year, it concerns return on investment.

U.S. consumers spent less time with all forms of media in 2009, save one: mobile.

According to Nielsen, online video ads perform better than TV ads on all four major metrics, but that doesn’t mean that advertisers should ditch the traditional small-screen format altogether.