Author

  • Steve Richter, Part 2

    We continue with our conversation with Steve Richter, President of Media Breakaway, the parent company of affiliate.com and other high growth divisions.

  • Advantages of Building a LIST

    Email marketing: it has quickly become one of the hottest new industries of the past decade, with more people than ever before seeing substantial returns on this investment.

  • Lessons Learned From The Frontlines of eCommerce

    It is hard to escape the platitudes and suggestions that accompany a New Year. The tendency is to look back and try and learn from what has occurred in the past and apply that wisdom towards creating a more fulfilling future.

  • MarketLeverage Announces The Online Advertising Industry’s First Affiliate Help Videos

    GreenLinksTM tutorial video program, the online advertising industry’s first interactive video educational tool.

  • Americans Spend 30 Percent of Leisure Time Online

    Internet users in the U.S. spent about 30 percent of their leisure time online in 2008, according to a study conducted by TNS Global.

  • Google Reaches 78 Percent of Americans

    The most recent numbers released by comScore Media Metrix show that Google reaches 78 percent of Americans using the Internet and that online retail sites saw growth despite poor holiday sales.

  • Mars Snackfood Boost Sales with Instant-Win Game, Sweeps

    Mars Snackfood U.S. is hoping to spark candy sales with an instant-win game and sweepstakes tied to the Super Bowl, which offers football fans the chance to experience the Big Game in person next year.

  • Mars Offers Paris Trip in Valentine’s Day Contest

    Mars Snackfood wants people to think green for Valentine’s Day this year, as part of an online contest featuring its iconic spokescandy Ms. Green.

  • Affiliate Summit – The Review

    Those who visited Las Vegas this week for Affiliate Summit probably noticed, as is usually the case with a trip to Las Vegas during convention season, a line out of X-Files, “We are not alone.” Despite our often feeling like the center…

  • F*ed Company Part 2

    One of the trends not necessarily evident from attending Affiliate Summit has already started, and will continue in the days and months ahead. This trend reminds us of something we listened to a little more than a year ago at a very…