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  • interclick Announces Q1 Results Revenue Increases 67% Year-Over-Year

    EBITDA Grows 158% on Higher Gross Margins and Operating Income

    NEW YORK, May 10, 2011 (GLOBE NEWSWIRE) — interclick, inc. (Nasdaq:ICLK) announced today its financial results for the first quarter ended March 31, 2011.

  • Traditional Audience Measurement Metrics Over-Count Unique Users Up to Threefold

    MediaMind: New Metric Detects Cookie Deletion and Estimates Correct Number of Unique Users.

    New York, May 4, 2011 — MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions, today…

  • Portability and Flexibility

    More often than we think but not necessarily often enough, we learn things about ourselves and the industry, aspects that ultimately lead us to a greater appreciation of what we in online advertising get to do. About a month ago, we wrote about one…

  • The Workcation

    Writing about work portability, but more specifically flexibility of location, reminds us of what a friend calls the “workcation”, which as the name might imply comes from combining work and vacation. It’s more than just packing up your work from some…

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • CPA Network. No. CPC!

    Performance marketing has always been about that, performance, which explains why historically, those servicing the sector, e.g., networks and aggregators focused on the furthest point along the funnel, namely a lead or a sale. It was a point of…

  • Daily Deal Businesses’ Secret Weapon – Merchant Acquisition Metrics

    When it comes to the daily deal space, those who follow the online advertising and online customer acquisition space like us tend to focus on just that – the media spend. Customer acquisition comes in two parts, though – the end user and the…

  • MARC PORCELLI IS NAMED GENERAL MANAGER OF MUNDO MEDIA

    Toronto – April 21, 2011 “MUNDO Media today announced that ad network veteran Marc Porcelli has joined as its new General Manager. Porcelli’s years of experience as a publisher and affiliate will take the firm to the next level. MUNDO Media is a performance-based…

  • The Average Consumer Will Spent $140.73 on Mother’s Day Gifts in 2011

    Mothers will get noticeably more love this year, according to a forecast from the National Retail Federation. The NRF expects total spending to surpass $16 billion this year.

  • Facebook Served More Than a Quarter of Display Ad Impressions in Q4 2010

    Facebook served up more than a quarter of all display ad impressions in the fourth quarter of 2010, according to numbers from comScore.