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Facebook and American Express create new currency for advertising spend
This morning, Facebook and American Express announced that cardmembers will now be able to pay for Facebook ads using Membership Rewards points, marking the first time any company has connected a rewards program to advertising spend. It is also the first time, to our knowledge, that a rewards program was used to generate demand for goods and services, rather than cutting costs, which is what most programs are designed to do.
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InfiniteTraffic hires new Director of Affiliate Relations!
InfiniteTraffic hires new Director of Affiliate Relations!
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Webxu Announces Launch of Bonus Interactive, Inc.
Webxu Connects Targeted Consumers with Quality Online Offerings.
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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10 Questions with Wicks Walker
Editor: Wicks, we saw the news of your debt financing deal. We thought it would be a good chance to catch-up with you and hear more about what the company has been up to.
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What Does “Direct” Mean?
Our Q&A with Wicks Walker of W4 fame had us, not surprisingly, thinking about the current state of the CPA network and overall performance marketing space. A decent portion of our thinking was influenced by a recent conversation we had with a network…
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Logical Media Announces Milestone Achievements; Solidifies Presence as Leader in Online Family-Friendly Brand Name Marketing
Founder of coupon and free samples-style web sites now provides network of advertisers with access to more than 50 billion impressions yearly
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InfiniteTraffic acquires the ConglomerateNetwork.com
InfiniteTraffic has acquired the ConglomerateNetwork.com and will be now taking over and managing all their publishers accounts. This is all part of our strategy to increase our growth, reach, and offer potential ..
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New OfferedApp Website Provides Consumers With Popular Paid Mobile Applications for Free
OfferedApp.com today announced it has launched a new Internet-based mobile app distribution channel that provides a revolutionary way for consumers to download paid applications for free.
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Introducing MobileCactus! A Global Performance Based Ad Network (CPA) for Mobile Apps and the Mobile Internet!
Introducing MobileCactus! A Global Performance Based Ad Network (CPA) for Mobile Apps and the Mobile Internet!
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