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  • A Snapshot of Google+ Statistics

    Google+ was able to amass 10 million users in just 16 days, and 20 million users within three weeks of its first day. But who are these users? Thanks to data compiled by Bime, a business-intelligence company, we can make some general assumptions about Google+’s audience.

  • Can You Sell Me Now – Yahoo and Display

    Not too long ago, we talked about an experience that almost everyone has gone through at some point in time – being a part of what can only be described as a sinking ship. The overly dramatic analogy that came to mind at the time was the…

  • Shameless LeadsCon Plug – Call Verified Leads

    Almost six months have passed since our last series of articles profiling key themes in lead generation. Our well meaning articles did contain a slight bit of disingenuity, as they specifically covered themes that correlated with topics being discussed at…

  • DealFun Announces BuySafe Program Insuring Every Purchase

    Ontario, CANADA (August 4, 2011) – DealFun.com, the newly launched shopping-auction site, has an exciting announcement that deal-conscious online shoppers will love. The site has been added to the select list of BuySafe Guaranteed merchants, giving consumers complete confidence that their…

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • SiteScout Introduces AdBuilder Tool, Enabling Social Media Integration and Dynamic Geo Macros Into Display Ads

    Toronto, Ontario (August 2, 2011) – SiteScout has now made it possible for advertisers, on their media buying platform, to easily create dynamic display ads with integrated social media widgets.

  • 2011 Pro Award Winners

    Click on each campaign name to view their full description.Missed the list of 2010 Pro Award finalists? View them here.View our Judges Gallery here. VIEW THE 2010 PRO WINNERS PRESENTATION HERE Best Promotion of 2010 Goes to: Give a Day, Get a Disney …

  • 435% Improvement in Facebook Ad Campaign Conversion Rates When Targeting Existing Fans

    According to TBG Digital’s “Global Facebook Advertising Report: Q2 2011,” marketers would do very, very well to run Facebook ad campaigns targeted at existing fans versus targeted at non-fans.

  • Increased Email Volume Pushes Down Email Open Rates

    MailerMailer’s latest “Email Marketing Metrics Report” analyzes the current email marketing trends and offers some suggestions for marketers to improve their email marketing campaigns. Among the findings in the report is that email open rates have declined partly due to the increasingly large volume of emails…

  • Lessons in Scale from AGT

    On multiple occasions in the past, we have admitted our prediction for consuming more tv than the average person in our industry does. Then again, given that so many people seem to have abandoned any form of live television, watching more than…