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NFL, FedEx, Department of Commerce and Pearson Education Are Among the Top-Gaining Sites in August
Education, books and weather sites were among the top-gaining website categories in August, according to comScore. Meanwhile, ESPN, Answers.com and Adobe each gained significant ground in the ranking of the top 50 Web properties during the month.
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‘Liking’ a Company on Facebook Might Not Indicate True Fandom
According to an ExactTarget report titled “The Meaning of Like,” companies that receive “likes” from Facebook users might want to think twice before assuming each of those users is a true fan or advocate. The report also found that 44 percent of Facebook users “like” something posted by a company on…
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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New Feature Announcement: HitPath Launches Portable Stats Mobile Application for Apple iOS and Android.
HitPath has officially launched Portable Stats, a mobile application which allows affiliates of networks using the HitPath platform, to quickly check their campaign stats from their mobile phones. With a keep-it-simple approach the app is true to its name and is just that, stats, focusing on presenting campaign…
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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Nearly 90% of U.S. Online Adults Have Looked Online for Health Information
According to recent data from The Harris Poll conducted by Harris Interactive, nearly nine out of 10 U.S. online adults have ever looked online for health information. Search engines and medical websites are the primary go-to online places for health information.
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Shoppers Sent From Twitter Spend More Per Order on Retail Websites
RichRelevance recently released its new Online Consumer Report, which analyzed more than 200 million shopping sessions to take a glimpse at how Americans are browsing and shopping online. Among the findings is that shoppers behave quite differently depending on how they get to a retail…
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Windows Leads All Mobile Operating Systems in CTR in Q2 2011
According to Smaato’s Q2 2011 metrics, fill rates worldwide and in the U.S. dropped in the second quarter of 2011, while Windows leads the pack of mobile operating systems (OS) in terms of click-through rate.
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10 Facts About Consumer Behavior on Facebook
Chadwick Martin Baily, CMB Consumer Pulse and Constant Contact offered up a neat presentation titled “10 Quick Facts You Should Know About Consumer Behavior on Facebook.” Among the findings is that more than half of fans say they’re more likely to buy a product after becoming a fan of a brand.
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The Second Internet
The digital space moves so fast, that a notion of a set release schedule has become a foreign concept. It’s not like cars where you have not only different models, but each model has a model year. This suite of products offers the manufacturers a great…
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