After the slightly psychedelic guitar intro supposedly reminiscent of a police siren, Buffalo Springfield’s famous song begins, “There’s something happening here. What it is ain’t exactly clear.” Written in the 60’s by…

Mobile advertisers’ top campaign goal was to sustain in-market presences, according to Millennial Media’s S.M.A.R.T. (Scorecard for Mobile Advertising Reach and Targeting) report for October. Also included was the finding that application download was the top post-click campaign action.

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For many reasons, those in the interactive space have a love to hate relationship with those who have their MBA’s, especially those from certain prestigious universities. Unlike other professions, graduate degrees are anything but required in the ad-tech space. Most companies will gladly trade…

At the past three LeadsCon, the for-profit-education segment has dominated the stage as well as the discourse in the exhibit hall. And why shouldn’t it have? The conference tends to reflect the industry at large, and as a percentage of total revenue, the for-profit-education sector has comprised if not…

ClickBooth Presents: Affiliate Fight Night at Xtreme with Randy Couture

TREVOSE, PA – December 9, 2011 – The Advertising Specialty Institute today launched ASI SmartSales, a customized solution for maximizing sales and revenue opportunities, powered by Oracle exclusively for the promotional products industry.

Growth of Affiliate Marketing Industry Counters Recent Economic Downturn; ClickBank Revenue Paid to Online Entrepreneurs Doubled Between 2008-2011

Forrester Research Forecasts Affiliate Marketing Industry to Reach $4 Billion in Annual Revenues by 2014

A Prosper Mobile Insights mobile survey of 332 smartphone and tablet users conducted from Nov. 29-Dec. 2 found that nearly a quarter of respondents deem their mobile devices “integral” to their holiday shopping experience.

According to the “2012 Marketing Trends Survey” from StrongMail, conducted by Zoomerang, email marketing and social media are set to see the biggest budget increases by marketers in 2012.