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In-Video Ads Boast Engagement Rates 7 Times Higher Than Those of Rich-Media Display Ads
AdoTube, an in-stream/in-video ad platform, recently shared its In-Video Format Index for the fourth quarter of 2010. Among the findings were that in-video ads have significantly higher engagement rates and click-through rates than rich-media display benchmarks.
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Consumers More Concerned About Unwanted Marketing Than Malicious Activities/Software on Their Smartphones
Mobile-device users are more concerned about unwanted marketing on their smartphones than they are about malware and spyware, according to a survey from AVG Technolgoies and Ponemon Institute.
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Segmentation, Delivery of Relevant Communications Are Top Areas of Focus for Email Marketers in 2011
Econsultancy and Adestra recently partnered to unveil the “Email Marketing Industry Census 2011,” which contains a wealth of information examining the state of the industry in 2011.
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Affiliate Tax: Industry Under Attack – Part 1
While we like thinking of ourselves as up to date on many of the major issues in the performance marketing world, the uncomfortable reality for us is that there are so many that we both don’t follow and cannot claim anything close to…
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Why Tablets Are Big Business
One look at Apple’s sales figures make the above point almost moot. Whoever guessed that they would sell millions upon millions was certainly better than us at guessing the demand. A quick search showed an article which estimated that Apple…
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Cost per Thousand Butts? The Quest for Real-time Deal Optimization
Groupon and LivingSocial receive the type of press coverage that most businesses could only dream about. Literally not a day goes by where one if not both aren’t in the news. Sometimes you get the feeling that the companies wouldn’t mind if some of…
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Mobile Search Market: $901 Million in 2010
How big is the mobile search market? Well, according to Research and Markets, the market was $901 million big, equivalent to about 3 percent of total search revenues.
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Google, the Largest Online Video Property in February, Plans to Broker Video Ads
Google is creating a video marketplace within its DoubleClick Ad Exchange, according the company’s vice president of product management. This would mean that Google would become a middleman for selling ads on the Internet, similar to what it does now for display ads.
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Nearly Half of Mobile Searchers Made a Mobile Purchase in the Last Six Months
A new study from Performics, conducted by ROI Research Inc., found that nearly half of mobile searchers have made a mobile purchase in the last six months. Other findings from the report show mobile search’s increasing importance in information-gathering and purchase purposes.
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Spending on Internet Display Ads Rose 9.9% in 2010
According to Kantar Media’s latest figures, ad spending in 2010 increased nearly 10 percent year-over-year in 2010.
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