The maddening decline of page reach aside, Facebook and its enormous audience still offers a potentially rich platform for brands to sink their teeth into. “If correctly optimized, Facebook increases brand awareness and advocacy, lowers service costs, and drives customer loyalty and incremental sales,” says Jeff Bullas. He points to two primary tasks to achieve […]

According to eMarketer, global mobile ad spending reached $8.41 billion in 2012, up 105.8 percent from $4.08 billion in 2011. In 2013, mobile ad spending is expected to reach $13.58 billion, up 61.6 percent from 2012. By 2016, eMarketer expects mobile ad spending to hit $36.87 billion. “eMarketer’s estimates of worldwide mobile ad spending include […]

Email marketing is quite popular these days

Pinterest has acquired two-and-a-half-year-old recipe sharing and discovery website Punchfork for an undisclosed sum of money. Punchfork, which features a rather pleasant image-based interface along with community-based ratings and other social features, will continue for the time being, but its website, API and mobile apps will soon be discontinued. “We believe that a unified destination […]

Words, spoken or written, are the primary tool used to convince people to buy your product. But with so many salespeople and marketers around, it’s no wonder that many use the same words and phrases in well-meaning but ill-conceived attempts to differentiate themselves. Here are 11 words and phrases to avoid like the plague, per […]

“Big data” is a big deal these days, but what’s all the fuss about, and what should marketers know about this trend? To help marketers understand the basics of big data and what to expect of it in 2013, we gathered some input from experts and sources on the Web. Definition Big data is a […]

Google has agreed to alter some of its business practices to appease the Federal Trade Commission (FTC)’s concerns about competition in the mobile market and for online search advertising. Here’s a summary of the settlement, per the FTC’s announcement: Under a settlement reached with the FTC, Google will meet its prior commitments to allow competitors […]

Linchpin SEO, a local digital interactive agency, has put together an infographic about the best days to post on Facebook, segmented by industry. Here are some interesting findings from the data, which is based on analysis from Buddy Media: –

Surely you’ve heard of Snapchat by now, and surely you’ve heard how it’s supposedly a breeding ground for sexting. So could this app, which lets users send each other pictures or videos that self-destruct after a few seconds, be a useful tool for marketers and merchants? One frozen-yogurt chain in New York City is about […]

Forrester estimates that the affiliate marketing industry will grow to $4.5 billion by 2016, but before we get there, what can we expect in 2013? According to Scott Allan, vice president of marketing for LinkShare (writing for Marketing Land), here are the five areas budgets will be allocated to in 2013: 1) global expansion, 2) […]