Google Chrome’s loss of third-party cookies may mean a definite ending to decades of cookie-based targeting. However, other browsers waved goodbye to this tracking method long ago, and many Chrome users already opted out of being followed around the web for a while now. As a result, advertisers urgently need to put solutions in place to continue reaching consumers with ads that are relevant to them. But what tools are out there to help advertisers deliver?

In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. It is a massive undertaking, as the researchers parsed the log-level data of 21 prominent advertisers to track the entire journey of their investments in the open web. Those campaigns represented $88 billion. Two years in the making, the study was conducted with TAG TrustNet. Here are some of the key findings.

Yahoo Blueprint, the latest DSP tool emerging from the house of Yahoo Advertising, is an AI suite for media buying powering performance-based solutions fueled by over 335 million logged-in Yahoo users.  AdMonsters spoke with Adam Roodman, SVP of Product Strategy and Management at Yahoo to take a deep dive into AI-driven buy side tool.

Here at AdMonsters, we cover all things ad tech, and we wanted to present you some of the hottest ad tech and digital media topics of 2023. On Wednesday, December 13, at 2 pm EST, we will chat with Chris Kane, Founder of Jounce Media, to hear his hot takes on the big news that dropped in 2023 and any 2024 predictions he has for digital media. 

It’s almost the most wonderful time of the year, and marketing strategies are heating up as paid media campaigns begin to feel the pinch of rising bid costs. This time is the opportune moment for brands to assess the performance of their existing campaigns and identify areas for improvement and optimization.

The idea to create the checklist first came up in an IAB Audio Committee meeting during which Brittany Clevenger, Senior Director of Audio Partnerships at top podcast advertiser BetterHelp, made a simple but powerful point about the need for information sharing within the podcast industry that became the checklist’s guiding principle.

A recent report from Shareaholic found that Facebook, Pinterest and Twitter are the “Big Three” when it comes to social media referral traffic. The company also found that StumbleUpon and Reddit aren’t as generous sources of referral traffic as they were last year. According to Shareaholic’s “Social Media Traffic Report,” during the 13 months of […]

A new report from comScore offers a look at the state of the online auto insurance market in the U.S. One of the findings is that the number of quotes submitted online dipped in 2012, though more shoppers are getting more than one quote. According to comScore’s “2013 Online Auto Insurance Shopping Report,” 48 percent […]

Marketo, a marketing automation software company, has shared a cheat sheet for email marketers. The infographic covers how much time email marketers should try to spend on various aspects of running a campaign, what marketers should focus on testing the most and optimal send times. Here are some of the notable tidbits from the cheat […]

If projections from eMarketer are accurate, 52.0 percent of adult Internet users in the U.S. will use digital coupons this year. By 2015, that figure is expected to rise to 57.5 percent. According to eMarketer, there will be 102.5 million adults using digital coupons this year in the U.S., up 11.0 percent from the 92.3 […]