Ad:tech is not the place to sell or pitch, but to inform and share the happenings of the fifteen billion dollar Interactive Marketing and Advertising Industry. The three-day conference and two-day expo in New York City was dedicated to the…

A few months ago, I was talking about the state of online lead quality with the head of performance marketing for one of the top interactive agencies. I asked him to sum up his view on the type of relationship that lead sellers and buyers…

A little more than a week ago, beginning November 6, 2006, Google unveiled its fourth Quality Score announcement. If you don’t advertise on Google, this might not mean to much to you, but if you do advertise on Google, especially if…

With the Quality Score, Google has found a masterful way to make more money from its advertisers in the name of more relevant ads. As an advertiser, it comes down to one thing, the higher the Quality Score, the lower the actual…

General Mills said today that it is repeating its Spoonful of Stories campaign for the fifth year, putting 5 million kids’ books inside boxes of Cheerios cereal.

WYNDHAM HOTEL GROUP: is rewarding members of its…THE CHICAGO TRIBUNE: has debuted a…COMDATA CORP.: a company that offers…LOYALTY LAB: San Francisco, has hired…

Court TV is invoking a bit of murder mayhem under a new marketing campaign that seeds mysterious messages to unsuspecting consumers.

MyCoke Rewards has extended the expiration date for the program due to its overwhelming popularity.

Advertising in the realm of online videos has become a popular and important topic that has been highlighted with Google’s recent YouTube deal. There are those who foresee more clouds than sunshine in this medium’s future (Mark…

Folio, a B-to-B review about the magazine industry, held its annual conference in New York City last week. Among the workshops offered at the well-attended conference was, “Search-Engine Optimization as a Marketing Tool”, and the…