H&R Block tweaked its Million Dollar Giveaway for a second run this spring. This time, people will have to actually enter the sweepstakes. Kansas City,

Nestl USA, Glendale, CA, this month delivers via e-mail the final clue in a 10-week Great Friskies Internet Treasure Hunt. Players combine the 10 weekly

Suppliers in every marketing channel breathed both a sigh of relief and a groan of uncertainty when the final seconds of 2001 ticked off. They sighed

Editor’s Note: The following campaign earned the Gran Prix as Best Promotion in the World last fall in the Association of Promotion Marketing Agencies

Beenz sold to Carlson Marketing Group. My-Points sold to United Airlines’ sister company, United Net Ventures. Netcentives and Flooz are bankrupt, with

It was tough making those first phone calls the week after Sept. 11 as I set about writing this month’s feature story. How could I possibly ask people

I know this campaign is old, but I still think it’s great. That’s how one industry expert apologetically offered his nomination for Best Overall Promotion

Editor’s note: Had I known that the French word for is promotion, I may not have planned my August vacation to the Riviera. For somebody who hadn’t seen

Who says it’s a bad time to start an agency? The principals at Launch55 certainly don’t. In fact, this trio of marketing veterans believes there’s no

James Bond is returning to his first love. No, not Ursula Andress Aston Martin. After five years of putting 007 behind the wheel of BMWs, Los Angeles-based