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  • Engagement

    Employee Attitudes Have Big Impact on Bottom Line: Study

    A direct link exists between employee satisfaction, customer satisfaction and a company’s financial performance, even if the employees have no direct contact with customers. Those findings are part of a new study, The Impact of Employee Attitudes on …

  • Creaky My Limit

    A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

  • Why Why Why Scrambler

    A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

  • Engagement

    FUSE Readies Fixed-Price Music Downloads

    FUSE Promotional Products has tapped digital media service RealNetworks to launch FUSEmusic fixed-price music downloads. Seattle-based RealNetworks provides music for download promotions. Frisco, TX-based FUSE applies its fixed-price framework and risk …

  • A World Later

    A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

  • Automatic Transgressions

    THE PRIZE WAS a poster. One winner complained that his was ruined in the mail. When the fulfillment house pulled out his address to send a replacement,

  • Born to be Wired

    INSTANT WIN GAME DANGLES ORANGE COUNTY CHOPPER ORIGINAL IT WAS NINE YEARS AGO that Ideal Industries, Inc., a maker of products for electricians and datacomm

  • Works

    A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

  • Engagement

    The Gift of Music: New Cards for Digital Downloads

    A new card product from CFS lets marketers add downloadable digital music to their play list of premiums. The free music is delivered through a custom printed card and personal identification number (PIN) that allows the cardholder to download licensed …

  • Short Up Downer

    A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.