(Las Vegas, NV)—Two “hot topics” top the Promotional Products Association International agenda this year: enhancements to the UPIC (Universal Promotional Identification Code) Directory and a major push to educate the end buyer on the value of using a …

Just in time to help consumers with their New Year’s resolution to exercise, Bally Total Fitness has teamed with QSRs, TV networks and hotels to promote exercise. Along with Yum! Brands, Inc., Bally Total Fitness is offering a free four-week gym …

A new American Express branded gift card will be available to the real estate, homebuilding and mortgage industries beginning this month. The Housewarming Gift Card is personalized with the recipient’s name embossed, has a unique American Express …

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all

Towards the end of 2004, people’s minds were centered on the question of what 2005 will bring. It’s now 2005, but unfortunately it’s too soon to answer that question. What can be known though is how the industry fared in 2004. The answer as most people already know is that the industry fared quite well. Throughout the year, many reports tracked the progress of online ad spending.

Choosing search terms is one of the most important aspects of a pay per click campaign. The right keywords can make or break any online advertiser’s campaign. Irrelevant keywords can result in low conversions and little exposure to the proper online audience. Therefore advertisers should consider relevancy, spelling, and length when choosing search terms to assure target traffic is directed to their site, increasing the chance of higher sales conversions from their PPC campaign.

Identify Common Goal (generate 3x more revenue month after month) + Discover Common Interest + Establish bond + Build rapport= Profitable, Long term relationships with your affiliate partners.

TimeMug, LLC an emerging coffee tumbler manufacturer, will soon give those on the run “time” to go with their favorite morning drink. The Bridgeport, CT-based company has added a timepiece to the traditional coffee mug, opening the doors to marketing …

The number of young hipsters using text messaging is rising as fast as y cn rd ths. And at least one cellular company hopes to hang on to those lucrative texters—and prompt them to text even more—by launching a loyalty program in conjunction with …