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  • Yahoo and Google Alter Ads

    The past few days have been eventful for Yahoo! and Google ads, with the former announcing future word limits and the latter altering some colors, functionalities, and formats.

  • The Race to Buy DoubleClick

    This past week, the Internet’s version of an arms race launched. It started exactly a week ago with articles similar to that published in MediaPost stating, “Microsoft/DoubleClick Deal Seems Likely.” Four days later, the likely deal…

  • Television Ads Do Well Online

    According to recent findings released by marketing research firm Millard Brown, advertisements made for television carry over very well, if not better in some respects, online.

  • No .xxx TLD

    At the Internet Corporation for Assigned Names and Numbers (ICANN)’s 28th International Public Meeting in Lisbon, Portugal last Friday, the possibility of a .xxx top-level domain (TLD) was shot down by the organization for the second…

  • The Possible Importance of DoubleClick

    DoubleClick has been the rumored apple of Microsoft’s eye since reports began popping up last week about a possible acquisition of the third-party ad firm. Things got even more interesting earlier this week when Google was…

  • Online Video Viewed More by Males

    In 2007, the online audience in the U.S. will be made up of 97 million females and 91 million males. This female-dominated ratio does not hold, however, for the total online video audience.

  • UniqueLeads.com, Inc. Announces World’s First Free Alien Brain Scan Offer

    South Florida, April 1, 2007 – In a galactic first, Unique Leads has announced the introduction of the Free Brain Scan Offer, a world-wide company exclusive. Being launched today, this offer is not limited by geo-targeting, there are no…

  • Beware of Offers from

    Last week I received a rather bizarre request. According to the sales department at our company, we had a new client, and I was needed to review the contract and the creative. This is normal protocol in the company, but the…

  • Lessons from one of the most competitive markets on the Internet

    One of the most competitive markets on the Internet for a low cost, general interest product is the government grants information market. It’s filled with people looking for free money from the government, and the level of marketing…

  • MediaTrust To Join Forces With Advaliant

    MediaTrust today announced it is joining forces with Advaliant, a next-generation online performance network that has created top performing affiliate marketing programs for a host of industry-leading…