Restaurant chain Chick-fil-A is turning 40 this year and wants to hear from—and see—its most loyal customers.

Taco Bell is one of a number of food and beverage companies offering healthier menu items and is using in-store signage and some sampling to pitch the products.

Optimistic by nature, we marketers tend to rally behind the next big thing faster than you can say sub-prime mortgage. In 2008, marketers should avoid

Some car shoppers kick tires and check trunk space. Potential buyers of Toyota’s Scion can also get a sense of what it would be like to dance on the dashboard

In a move to extend its out-of-home initiatives, CBS struck a deal with Gas Station TV to push programming streams to viewers at gas pumps.

People looking for some big savings this holiday season are relying on coupons, newspaper inserts and word of mouth, among other tactics a new survey found.

A recent report released by the Pew Internet and American Life Project indicated that 47% of U.S. adult Web users have searched for information about themselves

Adults in the U.S. watch more professionally-produced television programming than they do user-generated videos on “alternative devices”, which includes computers, mobile devices, and digital media players.

Phishing attacks in the U.S. cost unknowing victims $3.2 billion in 2007. For the year ending August 2007, 3.6 million adults in the U.S. lost money because of these attacks,

Well, the year is coming to a close, and it seems like a good time to look back on the major trends of the year in our industry.